In the digital era, traditional brick-and-mortar stores alone are not enough to stay ahead. Average America’s shoppers want convenient, hassle-free experiences.
That’s why stores such as Walmart and Nordstrom are building physical stores that don’t sell anything. The two retailers are creating small hubs in big cities and dense suburban areas for shoppers to pick up their online grocery and clothing orders.
These new locations give access to shoppers who want their stuff in a hurry without schlepping out to regular big-box stores or waiting around for home delivery.
Stores Like Walmart And Nordstrom Are Losing Physical Customers To Oline Customers
Walmart opened Walmart Pickup Point earlier this month. It is a 40,000 square-foot prototype store outside of Chicago in Lincolnwood, Illinois. The stores to cater to customers’ online pickups and deliveries. Customers drive up to the site and a Walmart worker will load up their trunk with their order.
The inside of the Lincolnwood locations looks like a Walmart with groceries and everyday items such as diapers, household cleaners, and pet supplies. Unlike a traditional Walmart supercenter, however, customers won’t be able to go inside. It is also testing a similar model near its Arkansas headquarters.
Store manager Nicole Olson says that the new location gives busy customers the ability to shop how, when, and where they want.
The new Walmart locations share similarities with Nordstrom Local, a concept Nordstrom (JWN) first introduced in Los Angeles in 2017.
Nordstrom Local hubs are smaller than its traditional department stores. They give customers a place to make pickups and returns and take advantage of Nordstrom’s alteration and tailoring services. Nordstrom has three Local stores in Los Angeles and is slated to open its first two in New York City in September.
Walmart and Nordstrom’s innovations are the latest examples of how retailers are attempting to create distinctive services. They are doing so to fight off Amazon.